Game Localization Case Study

Localization services not only lead to honed results from the perspective of language, but also allow the results to better reflect the overall characteristics of another country in terms of culture, society and technology. WetransTech can provide creative and customized language solutions for the global strategy of clients, and can help enterprises develop and win in the global market.

Case Study

Project Background

Project Background

This is a totally free real-time sandbox strategy mobile game produced and released by Netease Games. The client asked for a localized version of the game in Japanese.

Project Challenge

Project Challenge

Heavy workload and tight timelines: Hundreds of thousands of words needed to be delivered within two months;
Difficult content: There was a great deal of ancient Chinese prose and poetry which required the translators to have knowledge of the Three Kingdoms and be good at writing.
Under tight timelines, multiple translators needed to be arranged, making it difficult to ensure consistency.


To take on these challenges, our team sent the test to dozens of people in the talent pool, and chose the four most suitable talents,
including two translators, one editor, and one proofreader.

Tried out the game

First, we invited them to play the game, so that they could fully understand the game process, the concept, and the slang, etc. Usually, we would play the game in order to fully study and understand the context in the process of translation.

Wrote the style guide

To ensure that the localization version would be as accurate and consistent as possible with the brand, we often asked the client to fill out the style guide summary and then had our team comply with the requirements. The style guide specified the tone of the translation, usage of specific slang, brand style, acronyms, correct forms, etc. A style guide helped translators to be consistent with the brand and its information, so that everything about the brand was consistent.

Developed a schedule

In order to ensure on-time delivery, we developed a schedule and delivered work to clients in batches, and it was also convenient for the PM to follow up in a timely manner.

Created the glossary table and Glossary

Terms were the most important and frequently used words and phrases, including specialized terms such as character names, place names, and article names. The glossary table allowed the localization team to ensure consistency in game translation. In addition, the glossary table could be used to improve the speed of translation significantly, because the translators could refer to it at any time. The glossary table was completed and sent to the client for confirmation to ensure accuracy and compliance with the client’s requirements.

Summarized the translators' questions

In the process of the project, an online query form was created, and the translators filled in any question in time. The editor reviewed the query form, and would send it to the client for confirmation, if anything was unresolved.

Project proofreading

After the editing process was completed, the in-house QA personnel repeated the QA process. It would ensure no minor errors, consistency in terms, character length and style in accordance with the client’s requirements.

Gathered client feedback

Any feedback received from the client would be uniformly revised by the editor, until the client was satisfied.


Finally, we delivered quality work to the client who was thrilled, and as a result, we were able to work with this client again on game projects in other languages.

If you have game localization projects, please contact us in time.

Case Study

Case Study

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